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we create meaningful brands
of the future

We’re an independent strategy-led design branding studio. We build future-forward, inspiring, stand-out brands that have a meaningful impact on people’s everyday lives and the planet.

we are guided by our curiousity, authenticity and passion 

We approach each project with a curious and open mindset. We help you authentically connect with your audience while ensuring your brand stands out and is set for growth in an ever-changing world. We bring a fresh and global perspective to every project.

we partner with 

like-minded brands to create beautiful work that matters

We’re all about working with companies who share our collective vision to shape a better tomorrow – we believe this is how all businesses should be. From early-stage start-ups to established brands that are looking to revamp, we work across different sectors – from F&B to wellness, AI to environmental.

the founders

Creative sister duo Hana and Rasha Kawalit originally come from Jordan and are currently based in New York and London respectively. Sharing a visceral passion for art and design, the sisters formed mello ID out of a shared desire to help meaningful startups and SMEs build innovative and inspiring stand-out brands that thrive in the global landscape.

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hana kawalit
founder & creative director

Our founder and creative lead, Hana Kawalit, is a Cannes Lions award-winning creative with over 10 years’ experience in the field of design. Her experience ranges from advertising to branding. During her advertising career at Leo Burnett, Hana creatively led projects with iconic international brands.  
Her passion for digitally-led art and design has driven her to move from the world of advertising and start her own branding studio. 

For Hana, design is another form of storytelling. Instead of seeing each piece of branding as an individual execution, she sees it as part of an identity that tells a story of who you are, what you do and the spirit of your people. 

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rasha kawalit
co-founder & strategy director

Our co-founder and brand strategy lead, Rasha Kawalit, has over 15 years’ extensive experience in branding, marketing and partnerships – having worked with leading global brands from the world of luxury to technology, helping them create strong identities, drive growth and amplify their reach. 
Prior to Mello ID, Rasha was fully immersed in the world of sports and health tech, supporting best-in-class and market-disruptive start-ups shaping the way we live.
With a personal passion for F&B, wellness and music – Rasha’s diverse experience and collaborative approach bring a fresh and innovative perspective to every project.

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