lamis
brand strategy
brand narrative
brand identity
social media
Lamis is a conscious-driven interior design platform that collaborates with and sheds light on smaller businesses, craftsmen, artisans, and artists. Lamis empowers people to make better informed decisions in the design process of their interior spaces – helping individuals move from fast furniture trends to timeless aesthetics.
We conducted internal collaborative workshops with the founder to unpack the company’s strategic direction and mission. The result was a visual and verbal identity that encapsulates the conscious-driven ethos of the brand.
We adopted custom lettering for the logo, infusing the brand with its unique personality. The sans-serif style typeface with subtle curvatures gives the brand an approachable and welcoming tone, while the accentuated curvature in the letter "I" emphasizes the unique, curvilinear, and fluid furniture pieces offered by the studio. We designed a primary color palette focused on simplicity and contrast, and a secondary color palette grounding the brand aesthetically with warmer tones.
We helped set the visual of the brand aesthetically on social and designed an exquisite set of templates to ensure consistency and coherence with the brand’s visual and verbal identity. The templates served as a compass for various social media assets. Further supporting visuals were developed to showcase how the brand can come to life across various online brand assets, breathing life into its digital persona.
We developed a captivating verbal identity that effectively captures the essence of the brand. Our expert team has skilfully woven together a tapestry of words that exudes an unparalleled sense of mindfulness, timelessness, and soulfulness. As the brand's tagline, we have chosen "Consciously designed - Mindfully Curated." The phrase emphasizes the brand’s commitment to consciousness and mindfulness, conveying a sense of awareness and intentionality that can deeply resonate with consumers who value conscious choices and sustainable practices.
